Robert Melstein

Evaluator
DISC Type : DSC

Vice President - Chief Marketing Officer, Enterprise Marketing & External Communications at Marshall+Sterling

New York City Metropolitan Area, United States

Overview

Robert has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

3-2025
Vice President - Chief Marketing Officer, Enterprise Marketing & External Communications at Marshall+Sterling
3-2021 - 3-2025
Lead Director - Corporate Communications & Digital Communications at CVS Health
11-2020 - 3-2021
Corporate Vice President - Digital Content and SEO at New York Life Insurance Company
8-2019 - 11-2019
Senior Director - Corporate Communications & Marketing at Atlas Air
11-2013 - 7-2019
Vice President - Digital Communications & Communications Content Production at Charter Communications

Education

BS from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Vice President - Chief Marketing Officer, Enterprise Marketing & External Communications at Marshall+Sterling
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robert

Personality Compatibility


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