Robert Peake

Critic
DISC Type : C

Partner at Keystone Law

London, England, United Kingdom

Overview

Robert Peake is a Partner at Keystone Law, operating as a dual-qualified English solicitor and Canadian lawyer. His expertise covers the full range of intellectual property, technology, and data law. He holds a Master of Laws from The London School of Economics and is recognized in the WTR 1000 for his work.

Outside of his legal practice, Robert is an active alumnus of the University of Toronto and the University of Ottawa, recently attending a talk on cyber security. He is also a recipient of the prestigious Duke of Edinburghs Gold Award, which involves significant commitment to volunteering, expeditions, and skill development.

Unique fact: Robert is a recipient of the Duke of Edinburghs Gold Award.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Responsible AI Use
He has co-authored articles and frequently posts about the need for better education and caution regarding AI outputs in the legal field and society at large.
IP Enforcement
His practice is centered on protecting and enforcing intellectual property rights, representing clients in the UK Supreme Court, Court of Appeal, and other high-stakes venues.
Trademark Law
He has been recognized in the WTR 1000, a leading guide for trademark professionals, highlighting his expertise based on client and colleague feedback.

Media Appearances

Robert has no verified media appearances

Work History

5-2024
Partner at Keystone Law
7-2020 - 5-2024
Partner, Solicitor at Venner Shipley LLP
7-2016 - 7-2020
Senior Associate, Solicitor at Venner Shipley LLP
9-2013 - 6-2016
Associate - Intellectual Property at Pillsbury Winthrop Shaw Pittman LLP
10-2011 - 9-2013
Associate - Intellectual Property at Gowling WLG

Education

Master of Laws - LLM from The London School of Economics and Political Science (LSE)
LL.L. (magna cum laude) from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : N/A Designation : Partner at Keystone Law
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Robert

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robert

Personality Compatibility


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