Robert Schoenberger

Enthusiast
DISC Type : i

Vice President of Content Strategy, Manufacturing & Engineering Group at EndeavorB2B

Greater Chicago Area, United States

Overview

Robert Schoenberger is the Vice President of Content Strategy for EndeavorB2Bs manufacturing group, overseeing editorial for 22 brands. An award-winning journalist with a BA from the University of Houston, his career spans several newspapers and magazines, with deep expertise in manufacturing technology and the automotive sector since the late 1990s.

Robert demonstrates a clear passion for the human side of industry, particularly the ingenuity within the automotive world. His writing often weaves personal narratives into complex business topics, showing an appreciation for storytelling as a way to connect with and explain the manufacturing landscape.

Unique Fact: He founded and launched the magazine "Todays Motor Vehicles, " focusing on automotive design and manufacturing.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

AI in Manufacturing
He actively posts about the nuances of AI copilots and the importance of clear, shared terminology within the industry, indicating a focus on practical AI application.
Automotive Ingenuity
He founded a magazine dedicated to automotive manufacturing and has expressed his love for the industry and the ingenuity of the people who work in it.
Manufacturing Leadership
He has a professional focus on leadership topics and has written about the importance of employee-centric leaders who make work beneficial for everyone involved.

Media Appearances

Blog | B2B Marketing Insights & Strategy | EndeavorB2B. Featured in Endeavor Business Media (EndeavorB2B)

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Robert Schoenberger – Blog Post on EndeavorB2B. Featured in EndeavorB2B (Endeavor Business Media)

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Work History

6-2025
Vice President of Content Strategy, Manufacturing & Engineering Group at EndeavorB2B
7-2023
Editorial Director: Manufacturing Group at EndeavorB2B
10-2021
Editor In Chief, IndustryWeek at EndeavorB2B
6-2021 - 10-2021
Senior Editor at North Coast Media, LLC
12-2013 - 5-2021
Editor Today's Motor Vehicles at GIE Media, Inc.

Education

1992 - 1996
BA from University of Houston
1990 - 1991
Education details unavailable from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of Content Strategy, Manufacturing & Engineering Group at EndeavorB2B
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Robert

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Robert take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Robert

Personality Compatibility


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