Robert Solomon

Evaluator
DISC Type : dsc

CEO, New York at Rapp Collins

Napa, California, United States

Overview

Robert Solomon is a consultant, coach, and author specializing in brand strategy and new business development for marketing and advertising agencies. A former CEO at Rapp Collins, he leverages his expertise in direct marketing and client service to drive behavior change. He holds a Masters from UNC-Chapel Hill and is a certified executive coach.

He is known for being a thoughtful and inspiring manager who excels at educating his teams, with former colleagues crediting him for their career development in client servicing.

After writing a weekly blog for 15 consecutive years, he recently took a break to focus on writing the fourth edition of his acclaimed book, "The Art of Client Service. "

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Client Service
He is the author of the widely-read book, "The Art of Client Service, " and centers his consulting practice on improving agency-client relationships and effectiveness.
Agency Growth
With over 20 years of experience as a consultant and a background as an agency CEO, he focuses on helping marketing firms solve challenges and win new business.
Behavior Change
He views changing the behavior of a company, client, or consumer as the single unifying objective across his work in consulting, writing, and coaching.

Media Appearances

Solomon Strategic - Robert Solomon. Featured in Collabs.io

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"Marketing Champions" with Robert Solomon from Solomon Strategic. Featured in YouTube

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"Marketing Champions" with Robert Solomon from Solomon Strategic. Featured in Vimeo

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Work History

2002 - 2003
CEO, New York at Rapp Collins
1-1999
Founder at Solomon Strategic
1993 - 1999
President, Direct & Interactive Marketing at Ammirati/Puris/Lintas
1990 - 1993
Managing Director, Direct Marketing at Foote Cone & Belding
1984 - 1990
Senior Vice President of Marketing and "Associate" partner at Digitas

Education

1973 - 1974
Masters from The University of North Carolina at Chapel Hill
1968 - 1972
BA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Napa, California, United States Job Level : Leadership Designation : CEO, New York at Rapp Collins
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Robert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Robert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Robert

Personality Compatibility


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