Robert Theron Pr.Eng.

Critic
DISC Type : C

Director of Operations - PAS at Proconics

Emalahleni, Mpumalanga, South Africa

Overview

Robert Theron is an experienced Director of Operations at Proconics with a background in electrical and electronics engineering. His expertise lies in the metallurgical, gas, and petrochemical sectors, where he manages automation, ICT, and Remotely Piloted Aircraft Systems (RPAS) teams. He holds a B-Eng from North-West University and a recent Executive MBA.

Robert is a passionate advocate for leveraging technology to solve complex industrial challenges. He frequently presents on the role of AI, drone technology, and 3D data visualization in enhancing engineering efficiency, safety, and operational performance. He is dedicated to investing in the future of South Africas youth and engineering talent.

He was the IEEE National Project Winner for his innovative SMD Prototyping Reflow Oven project during his university studies.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Industrial AI & Automation
He frequently gives presentations on using automation and AI to solve challenges in South Africa's mining, manufacturing, and energy sectors.
Drone Technology (RPAS)
Manages the RPAS team at Proconics and speaks on how drones and digital scanning are transforming engineering projects, improving safety and efficiency.
Strategic Leadership
Recently completed an Executive MBA and his role focuses on strategic planning, operational efficiency, and managing technology-focused teams.

Media Appearances

Robert has no verified media appearances

Work History

11-2025
Director of Operations - PAS at Proconics
6-2014 - 11-2025
Senior Manager: ICT, Automation and UAS at Proconics
2-2011 - 11-2025
Control and Instrumentation Engineer at Proconics
1-2003 - 1-2011
Instrumentation at Anglo Platinum

Education

9-2021 - 6-2024
Executive MBA from Henley Business School
2007 - 2010
B-Eng from North-West University / Noordwes-Universiteit

More Information

Social Presence :

Prographics :

Exp : 23 Location : Emalahleni, Mpumalanga, South Africa Job Level : Mid-senior Designation : Director of Operations - PAS at Proconics
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Robert

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robert

Personality Compatibility


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