Roberto Contreras, MBA

Captain
DISC Type : SD

Sr. Partner Development Manager at Amazon Web Services (AWS)

Álvaro Obregón, Mexico City, Mexico

Overview

Roberto is a Sr. Partner Development Manager at AWS, managing global system integrator relationships. With an MBA and recent AI certifications, he specializes in building strategic alliances and executing go-to-market strategies. Colleagues describe him as proactive, knowledgeable, and resilient.

Outside of his corporate role, Roberto has entrepreneurial experience as the co-founder of GRUPO CORABA SA de CV. He is interested in the intersection of technology and high-performance sport, particularly the use of data and AI in Formula 1 racing.

He holds certifications in AWS AI Practitioner and Generative AI, underscoring a recent focus on emerging technologies.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Global Alliances
His career is focused on building and scaling partnerships with Global System Integrators, hyperscalers, and OEMs across the Americas and LATAM markets.
Applied AI
He recently earned AWS certifications in AI and Generative AI and follows how AI agents are being leveraged for business transformation.
Go-to-Market Strategy
A core theme in his work is designing and executing joint go-to-market plans, partner enablement, and integrated marketing campaigns to drive growth.

Media Appearances

Roberto has no verified media appearances

Work History

12-2024
Sr. Partner Development Manager at Amazon Web Services (AWS)
6-2024 - 11-2024
Global Head of Partner Marketing for VARs, MSPs & Alliances at JumpCloud
11-2023 - 11-2024
Global Sr Channel Marketing Manager at JumpCloud
10-2022 - 6-2023
Sr. Marketing Manager, Americas Alliances at Cohesity
7-2022 - 10-2022
Sr. Partner Marketing Manager, Americas Alliances. at VMware

Education

5-2022 - 5-2022
New Challenges in Crisis Management from IE Business School
2020 - 2021
Master of Business Administration - MBA from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 8 Location : Álvaro Obregón, Mexico City, Mexico Job Level : Middle Designation : Sr. Partner Development Manager at Amazon Web Services (AWS)
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Roberto

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Roberto take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Roberto

Personality Compatibility


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