Roberto Grosman

Inquirer
DISC Type : dc

Partner & Chief Strategy Officer at Fanatee

São Paulo, Brazil

Overview

Roberto Grosman is the Chief Strategy Officer at Fanatee, a mobile gaming company. His career spans leadership roles at SBT, F. biz, Google, and Amazon, focusing on digital transformation, growth, and media. He holds an MBA from MIT Sloan and is described by peers as a competent, supportive, and dedicated leader who excels at coaching and empowerment.

An entrepreneur at heart, Roberto is an active angel investor in startups like PurpleMetrics and Botmaker. He has a passion for innovation, Web3, marketing, and education. He often writes and reflects on technology trends, demonstrating a commitment to continuous learning in fields like artificial intelligence, which he documents publicly.

Interesting fact: Roberto co-founded Fulano, one of Brazils earliest internet startups, which later evolved into the major advertising agency F. biz.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI's Economic Impact
Writes and posts extensively about the dual nature of AI as both a revolutionary technology and a potential economic bubble, particularly regarding its infrastructure.
Digital Transformation
A core theme of his career, having served as Chief Transformation Officer at SBT and leading digital initiatives at companies like Google, Amazon, and now Fanatee.
Media and Streaming
Led the launch of the +SBT streaming service and has deep expertise in the evolving media landscape from his work at SBT and other major digital platforms.

Media Appearances

Roberto has no verified media appearances

Work History

11-2024
Partner & Chief Strategy Officer at Fanatee
10-2022 - 11-2024
Chief Transformation Officer at SBT
2-2021 - 8-2022
Chief Operating Officer at Descomplica
10-2013 - 2-2021
CEO at Fbiz
6-2008 - 9-2013
Media and Business Director at Fbiz

Education

9-2003 - 6-2005
MBA from MIT Sloan School of Management
1995 - 1998
Bachelor's degree from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, Brazil Job Level : Leadership Designation : Partner & Chief Strategy Officer at Fanatee
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Roberto

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Roberto take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Roberto

Personality Compatibility


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