Beatriz Corrêa Dias

Observer
DISC Type : ic

Monetization Manager at Fanatee

São Paulo, São Paulo, Brazil

Overview

Beatriz Corrêa Dias is the Monetization Manager at Fanatee, where she has grown from an analyst to her current leadership role. An alumna of FGV - Fundação Getulio Vargas, she specializes in balancing ad monetization with a positive user experience in the mobile gaming industry.

Outside of her core role, Beatriz has a keen interest in brand strategy, particularly for female consumers. She has won challenges from P&G and Centauro for developing innovative marketing proposals and value propositions tailored to women, showcasing her creative and strategic mindset.

She was awarded by Procter & Gamble for creating the best Marketing Mix proposal to connect the Pantene brand with young women.

Personality Overview

Assertive

Value Driven

Curious

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Game Monetization
As a Monetization Manager, she focuses on the crucial balance between ad monetization strategies and maintaining a high-quality user experience, a topic she has discussed in interviews.
User Experience
Believes that a positive user experience is essential for effective monetization in today's gaming industry, making it a central part of her professional focus.
Marketing to Women
Successfully developed award-winning proposals for P&G's Pantene and Centauro focused on improving marketing and brand value for their female consumer base.

Media Appearances

Beatriz has no verified media appearances

Work History

1-2024
Monetization Manager at Fanatee
3-2023 - 1-2024
Monetization Coordinator at Fanatee
8-2022 - 3-2023
Monetization Analyst II at Fanatee
8-2019 - 8-2020
Coordenadora de marketing at Diretório Acadêmico Getulio Vargas
3-2019 - 8-2019
Colaboradora de Marketing at Diretório Acadêmico Getulio Vargas

Education

2018 - 2021
Bacharelado from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Monetization Manager at Fanatee
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Beatriz

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Beatriz take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Beatriz

Personality Compatibility


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