Roberto Martínez

Observer
DISC Type : ic

International Chief Commercial Officer (CCO) & CEO of New Revenue Streams at PepsiCo

Mexico

Overview

Roberto has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Roberto has no verified topics they care about

Media Appearances

Roberto has no verified media appearances

Work History

1-2025
International Chief Commercial Officer (CCO) & CEO of New Revenue Streams at PepsiCo
5-2019 - 1-2025
President, PepsiCo Mexico Foods at PepsiCo
7-2018 - 4-2019
Chief Commercial Officer (CCO) and SVP Nutrition and Cookies Categories LATAM at PepsiCo at PepsiCo
9-2015 - 7-2018
Sr. VP / General Manager - CASA (Central and South America) at PepsiCo
1-2014 - 8-2015
Sr VP. of Sales Pepsico Mexico Foods at PepsiCo

Education

1990 - 1995
Bachelor in Marketing from Universidad de Ciencias Empresariales y Sociales

More Information

Social Presence :

Prographics :

Exp : 33 Location : Mexico Job Level : Leadership Designation : International Chief Commercial Officer (CCO) & CEO of New Revenue Streams at PepsiCo
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Roberto

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Roberto take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Roberto

Personality Compatibility


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