Roberto Mayo

Critic
DISC Type : C

Director General de Noticias - TELEFE at TELEFE

Buenos Aires, Buenos Aires Province, Argentina

Overview

Roberto Mayo is the News Director for TELEFE and VP of News for South Latam at Paramount. With a background in Political Science from the University of Buenos Aires and Journalism from TEA, he has a long and distinguished career in news production, including managing his own communication projects company.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Original Content
Strongly believes that creating unique, original content is the only way for media to differentiate itself and succeed in a competitive landscape.
Argentinian History
Expresses deep interest in Argentina's political and social history, particularly the impact of the dictatorship, reflecting on its economic and human costs.
Journalistic Passion
He is passionate about the demanding, day-to-day work of journalism, viewing the ability to achieve and share results as a significant reward for the effort.

Media Appearances

VIMN Americas nombra a Roberto Mayo como gerente de Noticias para Telefe Noticias. Featured in Produ.com

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Roberto Mayo de Telefe - Premios PRODU. Featured in Premios PRODU

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Work History

10-2025
Director General de Noticias - TELEFE at TELEFE
6-2021 - 10-2025
Director General de Noticias South Latam News Vice President - TELEFE / CHILEVISION at Paramount International
4-2017 - 6-2021
Gerente de Noticias at TELEFE
1-2005 - 3-2017
Director at Mayor Productora de Ideas
4-1999 - 12-2004
Productor General de Noticias Canal 13 at Artear

Education

1988 - 1992
Ciencias Políticas from University of Buenos Aires
1988 - 1991
Periodismo from TEA

More Information

Social Presence :

Prographics :

Exp : 37 Location : Buenos Aires, Buenos Aires Province, Argentina Job Level : Mid-senior Designation : Director General de Noticias - TELEFE at TELEFE
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Roberto

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Roberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Roberto

Personality Compatibility


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