Robin Brooks

Go-getter
DISC Type : d

CEO at Process Plant Computing Limited

Gerrards Cross, England, United Kingdom

Overview

Robin Brooks is the CEO and founder of PPCL, a technology company he established in 1994. A chemical engineer from Swansea University, he is the inventor of Geometric Process Control technology and an expert in high-dimensionality operating envelopes for process plants, directly contributing to bottom-line results for his clients.


He is an innovator who holds over 20 patents for his work in process control technology.

Personality Overview

Direct & Candid

Challenger

Self-Confident

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Geometric Process Control
As the inventor of the technology, he champions using geometry instead of traditional statistics to make complex process data simple, actionable, and understandable for operators and management.
Operating Envelopes
His expertise lies in creating high-dimensionality operating envelopes (using hundreds of variables) to significantly improve the operation and efficiency of process plants.
Process Plant Safety
He is passionate about improving plant safety and believes true safety stems from deep understanding, advocating against inefficient, outdated methods for setting alarm limits.

Media Appearances

Robin has no verified media appearances

Work History

5-1994
CEO at Process Plant Computing Limited
Principal Consultant at Process Plant Computing Limited
CEO at Curvaceous Software Limited
Manager EMEA Process Plant Computing Centre at IBM
Senior Consultant Process Control at IBM

Education

10-1961 - 7-1969
BSc from Swansea University / Prifysgol Abertawe
1953 - 1961
Education details unavailable from Westcliff High School, Eastwood, Essex

More Information

Social Presence :

Prographics :

Exp : 31 Location : Gerrards Cross, England, United Kingdom Job Level : Leadership Designation : CEO at Process Plant Computing Limited
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Robin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Robin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Robin

Personality Compatibility


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