Robin Cole

Trailblazer
DISC Type : ID

Vice President, Engineering, Industry Solution Engineering at Microsoft

Redmond, Washington, United States

Overview

Robin is a Vice President of Engineering at Microsoft, leading a global team to design and deliver generative AI solutions. Her 25-year career includes key roles at Sony and Apple, and colleagues describe her as focused, results-driven, and an excellent communicator. She holds a Bachelor of Business Administration from the University of San Francisco.

Robin is passionate about developing strong partnerships and delivering exceptional customer experiences. She thrives in dynamic, fast-paced environments and draws energy from empowering her teams to innovate and succeed. She has a stated professional interest in IoT, cloud services, and artificial intelligence.

In a prior role as COO of an IoT technology company, she scaled a sales team to drive $20M in revenue, achieving 45% year-over-year growth.

Personality Overview

Charismatic

Persuasive

Assertive

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

AI in Telco
Frequently speaks on how telco operators like AT&T and Telefónica are using AI and "Hypervelocity Engineering" to modernize operations and accelerate innovation.
Generative AI Solutions
Her current role at Microsoft is explicitly focused on leading a team that designs, develops, and delivers generative AI solutions for production environments.
Hypervelocity Engineering
She champions this concept in podcasts and forums, defining it as using small, expert teams and AI tools to rapidly accelerate software development and innovation.

Media Appearances

Ep 122 – Microsoft’s Hypervelocity Engineering (Podcast). Featured in Spotify

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Ep 122 – Microsoft’s Hypervelocity Engineering for Telcos (Podcast). Featured in TelcoDR

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Work History

7-2024
Vice President, Engineering, Industry Solution Engineering at Microsoft
3-2017 - 7-2024
GM, Technical Program Manager, Commercial SW Engineering at Microsoft
7-2016 - 3-2017
Sr, Director, DX at Microsoft
12-2015 - 7-2016
Chief Operating Officer at UIEVOLUTION, INC
5-2014 - 12-2015
VP, Marketing and Global Business Development at GLOBAL EAGLE ENTERTAINMENT LIMITED

Education

8-1997 - 5-2000
Bachelor of Business Administration - BBA from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 26 Location : Redmond, Washington, United States Job Level : Senior Designation : Vice President, Engineering, Industry Solution Engineering at Microsoft
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Robin take some risk or not?

  • They can take risks if necessary.

You And Robin

Personality Compatibility


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