Robin Grantham

Sharpshooter
DISC Type : CD

Chief Executive Officer at Surge-on Up

United Kingdom

Overview

Robin Grantham is the CEO of Surge-on Up, a firm specializing in AI-driven marketing for aesthetic surgeons. He leverages a unique 25-year background as a BAFTA-nominated film makeup artist to understand the standards of high-end clientele. Colleagues have described him as trustworthy and hard-working.

Outside of his marketing work, Robin is an online DJ and an autograph collector. He is also engaged in social causes, having publicly joined other business leaders in a declaration against the death penalty, underscoring a commitment to human rights.

He was nominated for a BAFTA award for his work in Make Up & Hair Design.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

Ethical SEO
His company was founded to counter "unethical black hat SEO, " which he believes destroys the credibility of top surgeons.
AI in Marketing
His firm specializes in an "AISEO Client Acquisition System" and optimizing for Google's AI Overviews, placing him at the forefront of marketing technology.
Aesthetic Medicine
His current business, Surge-on Up, is exclusively focused on providing marketing and client acquisition services for aesthetic and plastic surgeons.

Media Appearances

Robin has no verified media appearances

Work History

7-2023
Chief Executive Officer at Surge-on Up
5-2019 - 7-2023
Managing Director at RG & the OMGs
12-2017 - 5-2019
MD at Your-Mirror Ltd
1-2011 - 12-2013
MD at Argy Bargy Design
3-2002 - 12-2010
Data Managment Executive at LeasePlan UK Ltd. Slough

Education

1-2024 - 6-2024
Education details unavailable from New College Swindon
1-2024 - 6-2024
LEVEL 2 from New College Swindon

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Surge-on Up
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Robin take some risk or not?

  • The risks don’t matter much to them.

You And Robin

Personality Compatibility


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