Andrew Rogoyski

Trailblazer
DISC Type : DI

Director of Innovation - Surrey Institute for People-Centred AI at University of Surrey

Surrey, England, United Kingdom

Overview

Andrew Rogoyski is the Director of Innovation at the University of Surreys Institute for People-Centred AI, leveraging a 30-year career across industry, government, and academia. With a PhD from Kings College London, he is a strategist and technologist focused on AI and cyber security. People describe him as thoughtful, honest, highly intelligent, and effective.

Originally an astrophysicist, Andrew has a lifelong passion for science and technology, which he cultivated from programming a BBC Micro for his PhD experiments to authoring the first UK cyber export strategy. He is a passionate advocate for bridging the gap between academia and industry and enjoys discussing the societal impact of new technologies.

Unique fact: Andrews father was an antiquarian book dealer, and he grew up surrounded by old books, giving him a lifelong appreciation for them.

Personality Overview

Informal

Persuasive

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

People-Centred AI
Leads a multidisciplinary institute at the University of Surrey focused on developing AI that assists, augments, and protects human beings, putting people at the heart of AI.
Cyber Security
A core area of his expertise, having held senior cyber roles at CGI and Roke, advised the Cabinet Office, and authored the UK's first cyber export strategy.
Bridging Academia & Industry
Actively forges partnerships between the university and various sectors, including finance, government, and creative industries, to apply research to real-world problems.

Media Appearances

Andrew has no verified media appearances

Work History

1-2021
Director of Innovation - Surrey Institute for People-Centred AI at University of Surrey
11-2016
Member of the Technology Advisory Board at NatWest Group
7-2019
MFP Board Member at techUK
9-2024 - 10-2025
IoD Ambassador for AI - Surrey at Institute of Directors (IoD)
5-2018 - 10-2020
Innovation Director at Roke

Education

1984 - 1989
PhD from King's College London
1981 - 1984
BSc from King's College London

More Information

Social Presence :

Prographics :

Exp : 8 Location : Surrey, England, United Kingdom Job Level : Mid-senior Designation : Director of Innovation - Surrey Institute for People-Centred AI at University of Surrey
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Andrew take some risk or not?

  • They can take risks if necessary.

You And Andrew

Personality Compatibility


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