Robin Horrex

Galvanizer
DISC Type : Id

Owner at We Are MBC

Windsor, England, United Kingdom

Overview

Robin Horrex is the founder of the creative marketing agency We Are MBC and a co-founder of the award-winning Hawkridge Distillers. A graduate of the University of Wolverhampton, he is an entrepreneur with deep expertise in brand development and marketing. Colleagues and clients describe him as innovative and having a warm personality, with a talent for turning creative ideas into practical business results.

Robin is passionate about entrepreneurship and craft distilling. He channels his branding expertise into his own successful venture, Hawkridge Distillers, which he actively promotes as a destination experience. He is also an animal lover, having initiated a charity campaign called Cans4Pets to help families feed their pets during the cost of living crisis.

His distillerys gin won "Best English London Dry Gin" at the World Gin Awards three times.

Personality Overview

Pragmatic

Trusting

Self-Assured

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Craft Distilling
Co-founded and actively promotes the multi-award-winning Hawkridge Distillers, combining his passion for spirits with his branding expertise.
Brand Development
As the founder of a creative agency and a distillery, he has extensive, hands-on experience building successful brands from the ground up for clients and himself.
Entrepreneurship
He has founded multiple businesses, including a creative agency (We Are MBC) and a successful distillery, demonstrating a clear passion for building ventures.

Media Appearances

Robin has no verified media appearances

Work History

4-2012
Owner at We Are MBC
4-2006
Group CEO at We Are MBC
Founding Director at We Are MBC
4-2018
Founder and Director at Hawkridge Distillers
3-1996 - 3-2007
Owner at Dash Through The Line

Education

1984 - 1987
Bachelor of Arts - BA from University of Wolverhampton
Education details unavailable from Wimbledon School of Art

More Information

Social Presence :

Prographics :

Exp : 29 Location : Windsor, England, United Kingdom Job Level : Leadership Designation : Owner at We Are MBC
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Robin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Robin take some risk or not?

  • They can take risks if necessary.

You And Robin

Personality Compatibility


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