Robin Lim

Observer
DISC Type : ci

Co-founder, CEO at axy.digital

Singapore

Overview

Robin Lim is the Co-founder and CEO of axy. digital, where they focus on scaling technologies at the intersection of AI, blockchain, and commerce. With a background from Singapore Management University, they specialize in creating full-funnel go-to-market strategies and automating high-growth marketing for lean teams.

Interesting fact: Robins team built an engine that turned content into a $200K sales pipeline within just 60 days on a minimal budget.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Bringing Products to Market
Their current venture focuses on building "no-prompt, full-funnel GTM" strategies, indicating a deep interest in efficient market entry and scaling.
Content-driven Growth
Highlighted a recent success where they generated $200K in pipeline from content with a budget of only $176/month, showing a belief in content over ads.
Scaling Tech Startups
Their professional introduction centers on redefining how emerging technology startups, particularly in AI and blockchain, can scale and automate marketing.

Media Appearances

Robin has no verified media appearances

Work History

1-2025
Co-founder, CEO at axy.digital
10-2022
Co-Founder, CEO at Evermore Labs
12-2021
Fund Strategy & Partnerships Advisor at Mysterium Network
2-2022 - 5-2025
Senior Marketing Director at Serotonin
12-2020 - 1-2022
Strategy and Special Projects at Fundnel Limited

Education

2014 - 2019
Bachelor's degree from Singapore Management University
2018 - 2018
Exchange Semester from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Singapore Job Level : Leadership Designation : Co-founder, CEO at axy.digital
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Robin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Robin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Robin

Personality Compatibility


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