Robin Lykins

Cheerleader
DISC Type : Is

Chief People Officer at Branch

Santa Clara, California, United States

Overview

As a transformational Chief People Officer at Branch with over 20 years of experience, Robin Lykins is a seasoned business leader specializing in scaling global organizations in FinTech and SaaS. A graduate of the University of San Francisco, she is described by colleagues as thoughtful, strategic, and solutions-oriented.

Outside of her core responsibilities, Robin is passionate about continuous learning and staying current with leadership trends and executive strategy, following publications like Harvard Business Review and firms like Heidrick & Struggles.

Robin champions unconscious bias training at Branch, basing the program on the work of Nobel Prize-winning author, Daniel Kahneman.

Personality Overview

Story-Driven

Vocal & Expressive

Considerate

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

DEI and Inclusion
Champions Diversity, Equity, and Inclusion initiatives, including unconscious bias training and creating psychological safety to ensure all employees feel seen and respected.
Talent Acquisition
Actively involved in attracting top talent, often publicly welcoming new leaders to her team and emphasizing building strong, capable people operations to fuel growth.
Value-Driven Culture
Focuses on building strong, value-driven cultures that align with business objectives, a consistent theme in her professional headline and career history.

Media Appearances

Robin has no verified media appearances

Work History

8-2021
Chief People Officer at Branch
2-2019 - 8-2021
Chief People Officer at Oportun
6-2017 - 1-2019
SVP, Chief People Officer at Verifone
4-2015 - 5-2017
Vice President, Human Resources (Global Products & Technology) at Verifone
9-2013 - 4-2015
VP, Human Resources/Head of HR Business Partners & Total Rewards at RMS

Education

MS from University of San Francisco
BS from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 14 Location : Santa Clara, California, United States Job Level : Leadership Designation : Chief People Officer at Branch
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Robin

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Robin take some risk or not?

  • They are unlikely to take many risks.

You And Robin

Personality Compatibility


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