Robin Spence

Questioner
DISC Type : c

Sales & Marketing Advisor at Evara.ai at Evara

Greater Vancouver Metropolitan Area, Canada

Overview

Robin is a client-focused business leader with 20 years of experience in IT sales, specializing in Cloud, SaaS, and Digital Transformation for enterprise and public sector clients. He currently leads the Go-To-Market strategy for Evara. ai’s Decision Intelligence Platform. His background includes studies in Digital Transformation at Stanford University and an AI Transformation Leader certification.

Colleagues have described him as a professional and highly effective leader, with great communication skills and a results-oriented approach. He has a proven track record of managing multi-million dollar contract wins and building high-performance sales organizations.

While at Compugen Inc. , he grew revenues by 120% and won the Presidents Club award three years in a row (2018, 2019, 2020).

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Go-to-Market Strategy
His current role at Evara. ai is centered on leading Go-To-Market and sales strategy for their decision-intelligence solution.
AI-driven Transformation
He holds certifications as an AI Transformation Leader and in NVIDIA AI Operations, and frequently posts about AI's role in reinventing business processes.
Enterprise Sales Leadership
With 20 years of experience, he has managed over $100m in annual business and led teams to secure multi-year, multi-million dollar contracts.

Media Appearances

Robin has no verified media appearances

Work History

12-2025
Sales & Marketing Advisor at Evara.ai at Evara
5-2024 - 12-2025
Western Canadian Services Leader at Softchoice
1-2022 - 6-2024
Consult Partner at Kyndryl
5-2021 - 12-2021
Vice President of Sales & Business Development at Customizo | ServiceNow Premier Partner
3-2017 - 2-2021
Regional Sales Director at Compugen Inc

Education

8-2020 - 2-2021
Digital Transformation from Stanford University
1-1997 - 6-2000
Computer and Information Sciences and Support Services from Fanshawe College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Vancouver Metropolitan Area, Canada Job Level : N/A Designation : Sales & Marketing Advisor at Evara.ai at Evara
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Robin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Robin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Robin

Personality Compatibility


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