Robyn Bartholomew

Captain
DISC Type : DS

DIRECTOR OF DIGITAL AD SALES & TRADING) EMEA at Time Out Group plc

United Kingdom

Overview

Robyn is a commercial director with over 17 years of experience driving digital transformation and commercial success in the media industry. She specializes in programmatic advertising, data strategy, and leading high-performing teams. Colleagues describe her as diligent, strategic, and an excellent communicator. She holds a Bachelor of Business Administration from UCL.

Outside of her extensive career in digital media, Robyn is a certified snow skiing instructor in Tirol, Austria. She is also a member and mentor at Bloom, a professional network for women in communications, indicating a passion for helping others grow in their careers.

Unique fact: Robyn holds a "Skileher, " an official qualification to be a snow skiing instructor in Austria.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Programmatic Advertising
She has extensive experience launching and scaling programmatic functions, having grown revenue from £35k to six figures at Time Out.
Digital Monetization
Her focus is on developing and monetizing cross-platform content partnerships and has a track record of scaling digital revenues significantly.
CTV Advertising
She recently shared her perspective on the future of the Connected TV advertising market, highlighting it as an area of interest.

Media Appearances

Robyn has no verified media appearances

Work History

5-2016
DIRECTOR OF DIGITAL AD SALES & TRADING) EMEA at Time Out Group plc
6-2016 - 5-2018
Director of Programmatic Time Out Group PLC at Time Out Group plc
5-2015 - 6-2016
Digital and Content Solutions Senior Manager at Scripps Networks Interactive
5-2011 - 4-2015
Display Manager Group M at The Telegraph
4-2011 - 4-2015
Account sales manager at The Telegraph

Education

Bachelor of Business Administration - BBA from UCL
2008 - 2010
Foundation degree fashion and textiles from Ravensbourne University London

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : DIRECTOR OF DIGITAL AD SALES & TRADING) EMEA at Time Out Group plc
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Insights For Selling To Robyn

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robyn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robyn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robyn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robyn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robyn

Personality Compatibility


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