Rockford Yapp IV in

Rockford Yapp IV

Visionary · DISC type Ds
Sr. Director, Growth Marketing at Spring Health
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Sr. Director, Growth Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Rockford shows up

Direct & Assertive
Objective Evaluator
Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Rockford cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Sr. Director, Growth Marketing
Spring Health
3-2025 - 1-2026
Head of Growth
Babbel
1-2024
Fractional Growth Marketing Leader
Freelance
5-2021 - 12-2023
VP of Acquisition
Public.com
11-2020 - 5-2021
Head of Acquisition Marketing
Public.com
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor's degree
Purdue University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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