Rocky Hylton

Wildcard
DISC Type : cis

Founder / CEO at DUDE BEAT INC Productions

Greater London, England, United Kingdom

Overview

Rocky Hylton has over 20 years of experience in the market research industry, holding senior roles before founding DUDE BEAT INC Productions. As CEO, he now focuses on music and film production, recently directing and composing for the music video SITUATION. He is a graduate of Central Saint Martins.

His personal and professional lives converge in a passion for the entertainment industry, evidenced by his career shift and interests in major companies like Sony Pictures, Warner Bros. Entertainment, and the BBC. He appears to value culturally significant projects, planning a release during Black History Month.

After two decades in market research, he transitioned to become a music and film producer and founded his own production company.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Film & Music Production
As the Founder, CEO, and Director at DUDE BEAT INC Productions, he is actively involved in creating music and film projects like the music video 'SITUATION'.
Creative Direction
He served as both Director and Art Director for his company's recent music video production, demonstrating a hands-on approach to the artistic vision of his projects.
Market Research
Possesses a deep, 20-year background in the market research industry, having worked with major clients like 20th Century Fox and Warner Bros. in previous roles.

Media Appearances

Rocky has no verified media appearances

Work History

1-1990
Founder / CEO at DUDE BEAT INC Productions
1-1990 - 10-2023
Founder - CEO at DUDE BEAT INC Productions
12-2018 - 8-2020
Fieldwork Services Manager at Kadence International
4-2009 - 12-2018
Senior Projects Team Leader at Kadence International
8-1999 - 9-2002
Internal UK Quantative Market Research & Sales Executive at Rentrak

Education

Education details unavailable from Central Saint Martins

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder / CEO at DUDE BEAT INC Productions
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Insights For Selling To Rocky

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rocky is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rocky

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rocky move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rocky take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rocky

Personality Compatibility


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