Rod Keller

Trailblazer
DISC Type : ID

Vistage Chair at Vistage Worldwide, Inc.

Austin, Texas, United States

Overview

Rod Keller is a seasoned executive with over four decades of experience leading public and private companies in the technology and automotive sectors, including serving as President of Segway and CEO of AYRO, Inc. A graduate of Texas State University, he now leverages his expertise in scaling businesses and capital markets as a Vistage Chair, mentoring other CEOs.

Outside of his direct executive roles, Rod has a passion for automotive innovation, demonstrated through his leadership at companies focused on electric vehicles and reviving classic cars with modern technology. He is currently focused on a career phase centered on giving back to the business community by sharing his extensive knowledge.

Interesting fact: Rod was recently inducted into the Hall of Honor at the McCoy College of Business at his alma mater, Texas State University.

Personality Overview

Persuasive

Informal

Friendly But Fast

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

CEO Mentorship
His current role as a Vistage Chair is dedicated to helping CEOs and business leaders work through complex decisions, strategy, and leadership challenges.
Electric Mobility
He has extensive leadership experience in the electric vehicle space, having served as CEO for companies like AYRO and President of Segway.
Classic Automobiles
As CEO of Lynx Motors, he led the company's mission to blend timeless classic car design with cutting-edge technology.

Media Appearances

Rod has no verified media appearances

Work History

9-2025
Vistage Chair at Vistage Worldwide, Inc.
11-2023 - 8-2025
President & Chief Executive Officer at Lynx Motors
11-2021 - 11-2023
Chief Executive Officer at Teemak Power Corporation - Off Road Division
11-2017 - 10-2021
President & Chief Executive Officer at AYRO Inc.
2012 - 2016
President at Segway

Education

1976 - 1981
Bachelor of Business Administration (B.B.A.) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Austin, Texas, United States Job Level : N/A Designation : Vistage Chair at Vistage Worldwide, Inc.
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Insights For Selling To Rod

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rod is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rod

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rod move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Rod take some risk or not?

  • They can take risks if necessary.

You And Rod

Personality Compatibility


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