Roderick Blaylock in

Roderick Blaylock

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Vice President Marketing, Casamigos at Diageo
📍 New York, New York, United States

Roderick Blaylock is a GM-minded marketing executive skilled in transforming iconic global brands like Diageo, Nike, and Pepsi. He focuses on reversing business declines and driving growth through strategic brand repositioning and go-to-market execution. He holds an Executive MBA from Duke and a B. B. A. from Howard University.

Inspired by the "Be Like Mike" commercials as a child, Roderick has a deep-seated passion for the intersection of sports, culture, and marketing. He maintains strong ties to his alma maters, Duke and Howard, often attending their sporting events and reflecting on the brotherhood and legacy they represent.

He once ran a marathon for the simple reason that he told himself he could, showcasing his powerful drive.

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Experience
14 Years
Current Role
Vice President Marketing, Casamigos
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Roderick cares about

Brand Turnarounds
He specializes in reversing multi-year declines and repositioning major brands for long-term growth, as seen in his current role with Casamigos and past work.
Sports Marketing
A frequent speaker on the topic, he connects his work at Nike and recent discussions on the FIFA World Cup to his childhood inspiration from Michael Jordan commercials.
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Career

Work history

10-2024
Vice President Marketing, Casamigos
Diageo
4-2024
Management & Marketing Consultant
Pivot & Go Consulting
7-2020 - 5-2024
VP, General Manager - North America (NYC Business Unit)
Nike
12-2018 - 7-2020
Senior Brand Marketing Director, Categories - NA (East)
Nike
3-2017 - 11-2018
Brand Marketing Director, Nike Basketball - NA (East)
Nike
In the press

Media appearances

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Education
Executive MBA
Duke University - The Fuqua School of Business
Bachelor of Business Administration (B.B.A.)
Howard University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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