Roderick Blaylock

Commander
DISC Type : D

Vice President Marketing, Casamigos at Diageo

New York, New York, United States

Overview

Roderick Blaylock is a GM-minded marketing executive skilled in transforming iconic global brands like Diageo, Nike, and Pepsi. He focuses on reversing business declines and driving growth through strategic brand repositioning and go-to-market execution. He holds an Executive MBA from Duke and a B. B. A. from Howard University.

Inspired by the "Be Like Mike" commercials as a child, Roderick has a deep-seated passion for the intersection of sports, culture, and marketing. He maintains strong ties to his alma maters, Duke and Howard, often attending their sporting events and reflecting on the brotherhood and legacy they represent.

He once ran a marathon for the simple reason that he told himself he could, showcasing his powerful drive.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

Brand Turnarounds
He specializes in reversing multi-year declines and repositioning major brands for long-term growth, as seen in his current role with Casamigos and past work.
Sports Marketing
A frequent speaker on the topic, he connects his work at Nike and recent discussions on the FIFA World Cup to his childhood inspiration from Michael Jordan commercials.
Go-to-Market Strategy
A core area of his expertise is disciplined go-to-market execution, aligning brand, product, and commercial levers to unlock value and accelerate revenue.

Media Appearances

Roderick has no verified media appearances

Work History

10-2024
Vice President Marketing, Casamigos at Diageo
4-2024
Management & Marketing Consultant at Pivot & Go Consulting
7-2020 - 5-2024
VP, General Manager - North America (NYC Business Unit) at Nike
12-2018 - 7-2020
Senior Brand Marketing Director, Categories - NA (East) at Nike
3-2017 - 11-2018
Brand Marketing Director, Nike Basketball - NA (East) at Nike

Education

Executive MBA from Duke University - The Fuqua School of Business
Bachelor of Business Administration (B.B.A.) from Howard University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : Vice President Marketing, Casamigos at Diageo
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Insights For Selling To Roderick

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roderick is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Roderick

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Roderick move?

  • If convinced, they can reach decisions quite fast.
  • Can Roderick take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Roderick

Personality Compatibility


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