Roderik Teunissen

Evaluator
DISC Type : dcs

Owner at Van Duuren Management

Culemborg, Gelderland, Netherlands

Overview

Roderik Teunissen is the owner of Van Duuren Management, where he is responsible for the companys commercial strategy. With deep experience in the book publishing industry, he focuses on marketing, sales, and author guidance, leveraging his background from roles at Uitgeverij Spectrum and Pearson Education.

He is committed to building strong, personal relationships in all his ventures. This extends to his community involvement as a board member for the tennis club RTC de Laak, where he manages sponsorships and tournament organization, indicating a passion for tennis.

He believes that successful leadership involves being open about mistakes, frequently promoting books and ideas around learning from failure.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Building Partnerships
His professional philosophy is centered on creating genuine, long-term relationships with authors, booksellers, and partners, emphasizing trust and transparent communication.
Commercial Publishing
Has an extensive career leading the commercial strategy, marketing, and sales for several prominent publishing houses in the Benelux region.
Leadership & Failure
Frequently shares content on "faalkunde" (the science of failure), believing that leaders should embrace mistakes as valuable learning opportunities.

Media Appearances

Roderik has no verified media appearances

Work History

2-2008
Owner at Van Duuren Management
1-2009 - 12-2012
Bestuurslid at RTC de Laak
Commercieel Manager at Uitgeverij Spectrum
Sales & Marketing Manager at Pearson Education Benelux
Account Manager at Academic Service

Education

2004 - 2006
Education details unavailable from Post HBO Bedrijfskunde
1990 - 1991
Education details unavailable from NIMA

More Information

Social Presence :

Prographics :

Exp : 4 Location : Culemborg, Gelderland, Netherlands Job Level : Middle Designation : Owner at Van Duuren Management
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Insights For Selling To Roderik

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roderik is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Roderik

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Roderik move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Roderik take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Roderik

Personality Compatibility


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