Rodrigo Amaral

Critic
DISC Type : C

Sr. Director of Medical Education and Medical Affairs at ATEC Spine

São Paulo, São Paulo, Brazil

Overview

Dr. Rodrigo Amaral is a spine surgeon specializing in minimally invasive surgery and complex deformities in adults and children. He serves as Director at the Instituto de Patologia da Coluna, is on the board of the Brazilian Spine Society, and obtained his Ph. D. from the University of São Paulo.

He demonstrates a deep commitment to social causes through his philanthropic work. He founded the "Mude a Curva" project, which organizes missions across Brazil to provide free, life-changing surgeries for children with scoliosis who are on public hospital waiting lists, aiming to restore their quality of life.

He is the founder of both the Brazilian Spine Study Group, a community for medical education, and the "Mude a Curva" project.

Personality Overview

Precise

Objective Thinker

Negotiator

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Pediatric Spine Care
A pediatric spine surgeon, he founded “Mude a Curva” to provide corrective surgeries for children with vertebral deformities on public waiting lists.
Medical Education
He founded the Brazilian Spine Study Group to advance research and education, and he directs a specialized training program at the Instituto de Patologia da Coluna.
Minimally Invasive Surgery
His practice and professional focus are centered on minimally invasive and complex reconstructive spine surgeries for adult and pediatric patients.

Media Appearances

Rodrigo has no verified media appearances

Work History

1-2025
Sr. Director of Medical Education and Medical Affairs at ATEC Spine
1-2022
Médico especialista at Instituto De Patologia Da Coluna
1-2021 - 12-2024
Diretor at Sociedade Brasileira de coluna
11-2017
Coordenador at Comite de Defesa Profissional (CDP) da Sociedade Brasileira de Coluna
7-2017 - 11-2018
Vice-presidente at Sociedade Brasileira de Coluna - Regional São Paulo

Education

2012 - 2012
Fellow from SDCSD - San Diego Center for Spinal Disorders
2011 - 2012
Cirurgia da Coluna - Técnicas Avançandas e Cirurgia Minimamente Invasiva da Coluna from Instituto de Patologia da Coluna- IPC

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Sr. Director of Medical Education and Medical Affairs at ATEC Spine
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rodrigo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodrigo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodrigo

Personality Compatibility


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