Rodrigo Farias

Critic
DISC Type : C

Coordenador Regional de Vendas at Gree Electric Appliances Do Brasil

Fortaleza, Ceará, Brazil

Overview

Rodrigo Farias is a Regional Sales Coordinator at Gree Electric Appliances, building on his extensive background in trade marketing and sales with major brands like LG Electronics and Sony. Colleagues describe him as strategic, analytical, and results-focused. He holds an MBA from FGN - Faculdade Gestao de Negocios.

He shows a strong interest in leveraging social media marketing trends to boost sales, having completed a certification in the subject. Rodrigo is passionate about the companies he represents, proudly sharing milestones online, such as new product launches and factory visits.

He organized and launched a high-end LG television in partnership with a major retailer, targeting journalists and influencers.

Personality Overview

Objective Thinker

Precise

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Retail Channel Strategy
His career involves executing strategies for retail channels, including high-profile product launches and partnerships with major retailers like ibyte.
Trade Marketing Execution
He has deep experience planning and implementing trade marketing actions to support commercial strategies and drive sales at companies like LG Electronics.
Sales Performance
Described as strategic and results-focused, his current role centers on leading regional sales and driving growth for Gree in the Northeast region.

Media Appearances

Rodrigo has no verified media appearances

Work History

12-2023
Coordenador Regional de Vendas at Gree Electric Appliances Do Brasil
4-2022 - 12-2023
Gerente Trade Marketing | Varejo | Online at LG Electronics Brasil
9-2018 - 4-2022
Especialista Trade Marketing | Canal Varejo at LG Electronics Brasil
10-2011 - 8-2018
Coordenador de Trade MKT | Promoção de vendas at SPOT PROMO
2-2007 - 10-2011
Consultor de vendas e promoçao at Sony

Education

Master of Business Administration - MBA from FGN - Faculdade Gestao de Negocios
2005 - 2007
Gestao em Marketing Organizacional from Universidade Estadual do Vale do Acaraú

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fortaleza, Ceará, Brazil Job Level : N/A Designation : Coordenador Regional de Vendas at Gree Electric Appliances Do Brasil
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rodrigo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodrigo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodrigo

Personality Compatibility


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