Rodrigo García González

Doer
DISC Type : ds

Cofounder and Co-CEO at Notpla

London, England, United Kingdom

Overview

Rodrigo Garcia Gonzalez is the Co-Founder and Co-CEO of Notpla, a sustainable packaging startup that won the £1M Earthshot Prize. An inventor, designer, and architect with degrees from the Royal College of Art and Imperial College London, he is a pioneer in creating plastic-free, seaweed-based materials.

His personal passions align with his professional mission to eliminate plastic waste through disruptive innovation. He contributes to the design community as a visiting lecturer at several universities and was a gold medalist at the World Improvisation Championship in 2009, highlighting his creative and multidisciplinary approach.

He is the co-creator of Ooho, an edible packaging bubble made from seaweed designed to hold liquids, which has been used at the London Marathon.

Personality Overview

Deliberate Doer

Results Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sustainable Packaging
Co-founded Notpla with a mission to make packaging disappear, creating innovative, seaweed-based alternatives to single-use plastics that are naturally biodegradable.
Material Innovation
As a designer and inventor, he focuses on harnessing natural materials like seaweed to develop a portfolio of products, from edible liquid bubbles to coated takeaway containers.
Circular Economy
His work is centered on creating a waste-free world. Notpla's products are designed to disappear back into nature, embodying core circular economy principles.

Media Appearances

Rodrigo has no verified media appearances

Work History

7-2014
Cofounder and Co-CEO at Notpla
10-2021
Associate Lecturer at Central Saint Martins, University of The Arts London
11-2014
Visiting tutor Innovation Design Engineering at Royal College of Art
9-2018 - 9-2019
Senior Visiting Tutor at Royal College of Art
10-2020 - 10-2021
External Examiner - Design Enterprise and Innovation MSci at Aston University

Education

2012 - 2014
Master of Arts (MA) Innovation Design Engineering from Royal College of Art
2012 - 2014
Master of Science (MSc) Innovation Design Engineering (IDE) from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Cofounder and Co-CEO at Notpla
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rodrigo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rodrigo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rodrigo

Personality Compatibility


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