Rohan Cherian in

Rohan Cherian

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Vice President, Digital & Customer Technology at Pet Valu
📍 Toronto, Ontario, Canada

Rohan Cherian is a senior digital executive at Pet Valu, where he serves as Vice President of Digital & Customer Technology. He has a track record of driving major digital transformations, including growing e-commerce revenue at Toys R Us by over $140M and building Canadas first regulated online cannabis platform. He holds PMP and KMP certifications.

Outside of his executive roles, Rohan is passionate about mentoring, storytelling, and exploring how technology intersects with human behavior. He has a personal brand, RoCode, focused on decoding organizational systems. He values mental wellness, advocating for taking time off to prevent burnout and foster a healthier work-life balance.

He was named one of the Top 30 Most Influential People in E-commerce by Signifyd for his teams efforts during the pandemic.

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Experience
20 Years
Current Role
Vice President, Digital & Customer Technology
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Rohan cares about

Retail Transformation
He has led significant digital overhauls at Pet Valu, Toys R Us, and Grocery Gateway, focusing on modern, composable commerce architectures and enhancing customer experience.
AI in Commerce
As an AI enablement coach and through his work at Pet Valu, he focuses on moving organizations from isolated AI experiments to integrated, API-first platforms.
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Career

Work history

4-2023
Vice President, Digital & Customer Technology
Pet Valu
9-2022
Fractional Advisory: AI Enablement & Innovation Coach
Nikoleta & Associates Inc.
1-2022
Fractional Advisor: Chief Digital Transformation Strategist
Root Digital
1-2022 - 12-2023
Fractional Advisor, Digital Innovation & Retail Products
Scadea Solutions, Inc.
7-2021 - 12-2021
Vice President Product, Software & Marketplace (Advisory)
AutoTrader.ca
In the press

Media appearances

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Education
2001 - 2005
Bachelor of Business Administration
University of New Brunswick
1-2005 - 4-2006
Computer Software Engineering
Dalhousie University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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