Nicole Casha Cassin

Initiator
DISC Type : Di

Director, Merchandising Operations at Pet Valu

Canada

Overview

Nicole has no verified overview

Personality Overview

Friendly Challenger

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Nicole has no verified topics they care about

Media Appearances

Nicole has no verified media appearances

Work History

7-2025
Director, Merchandising Operations at Pet Valu
1-2023 - 6-2025
Director, Merchandising Systems & Product Data at Pet Valu
1-2022 - 1-2023
Director, Merchandising Planning and Execution at Lowe's Canada
10-2016 - 1-2022
Project Manager, Project Management Office (PMO) at Lowe's Canada
4-2015 - 9-2016
Process Innovation Manager at Lowe's Canada

Education

1998 - 2002
Bachelor's Degree from York University
2012 - 2013
Business Analysis Certificate from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Director, Merchandising Operations at Pet Valu
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nicole

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nicole take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nicole

Personality Compatibility


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