Nicole Casha Cassin in

Nicole Casha Cassin

Initiator · DISC type Di
Director, Merchandising Operations at Pet Valu
📍 Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director, Merchandising Operations
Job Level
Mid-senior
Location
Canada
Personality Overview

How Nicole shows up

Friendly Challenger
Risk-Accepting
Confident

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Nicole cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Director, Merchandising Operations
Pet Valu
1-2023 - 6-2025
Director, Merchandising Systems & Product Data
Pet Valu
1-2022 - 1-2023
Director, Merchandising Planning and Execution
Lowe's Canada
10-2016 - 1-2022
Project Manager, Project Management Office (PMO)
Lowe's Canada
4-2015 - 9-2016
Process Innovation Manager
Lowe's Canada
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2002
Bachelor's Degree
York University
2012 - 2013
Business Analysis Certificate
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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