Rohit Krishna

Critic
DISC Type : C

General Partner at WEH Ventures

Bengaluru, Karnataka, India

Overview

Rohit Krishna is the General Partner at WEH Ventures, an early-stage fund he co-founded. He specializes in pre-seed and seed investments, backing "category-creating" companies. A Chartered Accountant who has cleared all three CFA levels, he leverages his deep financial expertise to guide startups in sectors like fintech, health-tech, and D2C.

Outside of his professional role, Rohit has a long-standing personal passion for trading. This interest in the financial markets has been a driving force throughout his career, complementing his work as a venture capitalist. He actively follows market dynamics and financial news from sources like CNBC.

Despite his career in venture capital, he has stated that trading has always been close to his heart.

Personality Overview

Objective Thinker

Precise

Critic

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Seed-Stage Investing
As co-founder and General Partner of WEH Ventures, he focuses on pre-seed and seed rounds, investing an average of $500k in "non-obvious" companies.
AI in Healthcare
He recently co-led a pre-seed round for a health-tech startup using AI to enhance clinical decision-making, noting the market demand for such technology.
D2C & E-commerce
Frequently provides industry commentary on D2C trends, private labels, and customer acquisition strategies for online-first brands in India.

Media Appearances

Rohit has no verified media appearances

Work History

6-2020
General Partner at WEH Ventures
1-2017 - 5-2020
Vice President at WEH Ventures
7-2015 - 12-2016
Senior Analyst at WEH Ventures
1-2014 - 7-2015
Research Analyst at Spark Capital Advisors (India) Private Limited
3-2012 - 1-2014
Senior Associate Analyst at Moody's Investors Service (ICRA)

Education

2012 - 2014
Cleared all three levels and may be awarded the charter upon completion of required work experience from CFA Institute
2009 - 2011
Chartered Accountant from The Institute of Chartered Accountants of India

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : General Partner at WEH Ventures
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rohit

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rohit take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rohit

Personality Compatibility


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