Rohit Naidu

Editor
DISC Type : SC

Head of Marketing EMEA at New Era Cap

Milton Keynes, England, United Kingdom

Overview

Rohit Naidu is the Head of Marketing for EMEA at New Era Cap, specializing in the sports and fashion industry. Described by colleagues as a strategic, brand-focused, and invaluable partner, he has a proven track record in brand management and multi-channel marketing. He holds both an MBA and a Master of Science from Illinois State University.

Outside of his professional role, Rohit is deeply engaged with the world of motorsports, particularly Formula 1, and follows major events like the British Grand Prix. He also has a keen interest in the intersection of sport and culture, including Premier League football and baseball, which aligns with his work partnerships.

He plays a direct role in activating major sports partnerships, translating collaborations with Formula 1 and Premier League teams into tangible marketing campaigns and retail experiences.

Personality Overview

Self-Disciplined

Skeptic

Slow Buyer

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Formula 1 Marketing
He actively posts about New Era's F1 partnerships, campaigns, and retail activations, demonstrating a strong professional focus and personal passion for the sport.
Sports Partnerships
A core part of his role is growing strategic partnerships with major sports entities, including Formula 1 and Premier League football teams, to enhance brand presence.
Retail Activation
He frequently highlights successful in-store campaigns and creative solutions for retail environments, using hashtags like #retailactivation to showcase his team's work.

Media Appearances

Rohit has no verified media appearances

Work History

7-2016
Head of Marketing EMEA at New Era Cap
1-2013 - 7-2016
Marketing Manager EMEA at New Era Cap
4-2010 - 1-2013
European Retail Marketing Manager at Timberland
2-2008 - 4-2010
Retail Marketing Coordinator at Timberland
11-2006 - 2-2008
Marketing Projects Specialist at Timberland

Education

2002 - 2005
Master of Science from Illinois State University
2000 - 2003
MBA from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing EMEA at New Era Cap
URL has been copied!

Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rohit

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rohit take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rohit

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.