Rohit Naidu in

Rohit Naidu

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Head of Marketing EMEA at New Era Cap
📍 Milton Keynes, England, United Kingdom

Rohit Naidu is the Head of Marketing for EMEA at New Era Cap, specializing in the sports and fashion industry. Described by colleagues as a strategic, brand-focused, and invaluable partner, he has a proven track record in brand management and multi-channel marketing. He holds both an MBA and a Master of Science from Illinois State University.

Outside of his professional role, Rohit is deeply engaged with the world of motorsports, particularly Formula 1, and follows major events like the British Grand Prix. He also has a keen interest in the intersection of sport and culture, including Premier League football and baseball, which aligns with his work partnerships.

He plays a direct role in activating major sports partnerships, translating collaborations with Formula 1 and Premier League teams into tangible marketing campaigns and retail experiences.

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Experience
19 Years
Current Role
Head of Marketing EMEA
Job Level
Mid-senior
Location
Milton Keynes, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rohit cares about

Formula 1 Marketing
He actively posts about New Era's F1 partnerships, campaigns, and retail activations, demonstrating a strong professional focus and personal passion for the sport.
Sports Partnerships
A core part of his role is growing strategic partnerships with major sports entities, including Formula 1 and Premier League football teams, to enhance brand presence.
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Career

Work history

7-2016
Head of Marketing EMEA
New Era Cap
1-2013 - 7-2016
Marketing Manager EMEA
New Era Cap
4-2010 - 1-2013
European Retail Marketing Manager
Timberland
2-2008 - 4-2010
Retail Marketing Coordinator
Timberland
11-2006 - 2-2008
Marketing Projects Specialist
Timberland
In the press

Media appearances

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Education
2002 - 2005
Master of Science
Illinois State University
2000 - 2003
MBA
Illinois State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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