Roland Guillen

Inquirer
DISC Type : cd

VP, Alternative Risk Markets at Bender Insurance Solutions

Roseville, California, United States

Overview

Roland Guillen is the VP of Alternative Risk Markets at Bender Insurance Solutions, the regions largest employee-owned brokerage. He consults with businesses on cost-effective commercial insurance, specializing in the construction and manufacturing sectors. He holds BS and MBA degrees and is often described by others as committed.

Outside of work, Roland is a family man with a wife and two sons. He is actively involved in his community through various industry associations. His personal interests include outdoor activities such as boating, fishing, and playing golf.

Unique fact: He works for the only ESOP (employee-owned) insurance brokerage in the Northern California region.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Alternative Risk
As VP of Alternative Risk Markets, he provides innovative and cost-effective insurance solutions for businesses with 50 to 1, 000 employees.
Manufacturing Sector
He actively supports California's manufacturing community by attending and promoting events like the Valley Made Manufacturing Summit.
Construction Insurance
His professional focus includes the construction industry, supported by his involvement with the North State Building Industry Association.

Media Appearances

Roland has no verified media appearances

Work History

11-2009
VP, Alternative Risk Markets at Bender Insurance Solutions

Education

BS from California State University, Fresno
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 16 Location : Roseville, California, United States Job Level : Senior Designation : VP, Alternative Risk Markets at Bender Insurance Solutions
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Insights For Selling To Roland

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roland is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Roland

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Roland move?

  • Their decision making speed is somewhere in the middle.
  • Can Roland take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Roland

Personality Compatibility


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