Romain Guinier

Observer
DISC Type : ci

Group CEO at Colart

London, England, United Kingdom

Overview

Romain Guinier is a seasoned CEO with extensive experience leading international brands in the luxury goods, fashion, and fine arts sectors. His career includes leadership roles at Louis Vuitton, Aigle, and The Kooples, where he specialized in brand turnarounds and growth. He currently leads Colart, a B-Corp certified company. He holds an MBA from ESSEC Business School.

He is a dedicated mentor, particularly through the EWA Boost program for ESSEC alumnae, where he has been involved since its inception. He is also an early-stage investor and startup advisor, demonstrating a passion for fostering new ventures and sharing his expertise with the next generation of business leaders.

He has a strong public commitment to leveraging business as a "force for good, " emphasizing sustainability and ethical operations.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Revitalization
He has a proven track record of transforming and repositioning iconic brands, such as Aigle and The Kooples, to drive growth and market relevance.
Sustainable Business
As CEO of Colart, a certified B-Corp, he champions sustainability, investing in decarbonization and developing bio-based products to lead industry transformation.
Female Mentorship
He has been a long-term mentor for the EWA Boost' program, which supports the professional development of talented women from his alma mater, ESSEC.

Media Appearances

Romain has no verified media appearances

Work History

3-2023
Group CEO at Colart
5-2019 - 7-2021
Group CEO at The Kooples
3-2008 - 4-2019
Président directeur général at Aigle
3-2004 - 2-2008
Vice-président Europe at Louis Vuitton
3-1999 - 2-2004
Directeur général adjoint at celio

Education

1984 - 1987
MBA from ESSEC Business School

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : Leadership Designation : Group CEO at Colart
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Insights For Selling To Romain

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Romain is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Romain

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Romain move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Romain take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Romain

Personality Compatibility


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