Roman Koerner

Questioner
DISC Type : c

Senior Director at WD

Germany

Overview

Roman has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Roman has no verified topics they care about

Media Appearances

Roman has no verified media appearances

Work History

2-2026
Senior Director at WD
7-2023 - 2-2026
Head of global R&D (CTO) at TRUMPF
12-2019 - 7-2023
Head of Device and Technology Development at TRUMPF
4-2019 - 12-2019
Senior Development Engineer at TRUMPF
11-2017 - 4-2019
Development Engineer at Philips

Education

Executive Management and Digital Leadership from MIT Sloan School of Management
2007 - 2017
Dr.-Ing. from University of Stuttgart

More Information

Social Presence :

Prographics :

Exp : 8 Location : Germany Job Level : Senior Designation : Senior Director at WD
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Insights For Selling To Roman

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roman is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Roman

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roman move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Roman take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roman

Personality Compatibility


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