Ron Bass in

Ron Bass

Examiner · DISC type cs
Market Director at UBS
📍 Louisville, Kentucky, United States

Ron Bass is a seasoned financial professional with over 25 years of experience, currently serving as the Market Director for UBS in the Kentucky/Downtown Cincinnati Market. His leadership focuses on coaching, recruiting, and fostering a collaborative culture to drive excellence in wealth management. He holds a bachelors degree in Marketing from the University of Louisville.

Outside of his professional life, Ron resides in Union, KY, and enjoys a variety of hobbies including boating, fishing, playing golf, running, and cooking. He prioritizes spending quality time with his wife, Julie, their two daughters, and friends.

He has an interest in celebrating local craftsmanship, having hosted a client event called "Beyond Bourbon" as part of the UBS House of Craft series.

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Experience
16 Years
Current Role
Market Director
Job Level
Mid-senior
Location
Louisville, Kentucky, United States
Personality Overview

How Ron shows up

Tough To Convince
Status Quo Seeker
Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Ron cares about

Advisor Recruiting
His role explicitly involves recruiting experienced wealth management professionals, and he actively shares content related to financial advisors switching firms.
AI in Wealth Management
He recently shared posts highlighting how UBS is leveraging firm-built AI to help advisors save time and grow their business faster.
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Career

Work history

2-2025
Market Director
UBS
2-2025
Market Director
UBS
4-2015 - 2-2025
Executive Director | Market Manager
Morgan Stanley
5-2011 - 4-2015
Branch Manager, First Vice President
Morgan Stanley
10-2009 - 5-2011
Business Development Officer, Vice President
Morgan Stanley
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1998
BS
University of Louisville
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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