Ron Bass in

Ron Bass

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Market Director at UBS
📍 Louisville, Kentucky, United States

Ron Bass is a seasoned financial professional with over 25 years of experience, currently serving as the Market Director for UBS in the Kentucky/Downtown Cincinnati Market. His leadership focuses on coaching, recruiting, and fostering a collaborative culture to drive excellence in wealth management. He holds a bachelors degree in Marketing from the University of Louisville.

Outside of his professional life, Ron resides in Union, KY, and enjoys a variety of hobbies including boating, fishing, playing golf, running, and cooking. He prioritizes spending quality time with his wife, Julie, their two daughters, and friends.

He has an interest in celebrating local craftsmanship, having hosted a client event called "Beyond Bourbon" as part of the UBS House of Craft series.

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Experience
16 Years
Current Role
Market Director
Job Level
Mid-senior
Location
Louisville, Kentucky, United States
Personality Overview

How Ron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ron cares about

Advisor Recruiting
His role explicitly involves recruiting experienced wealth management professionals, and he actively shares content related to financial advisors switching firms.
AI in Wealth Management
He recently shared posts highlighting how UBS is leveraging firm-built AI to help advisors save time and grow their business faster.
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Career

Work history

2-2025
Market Director
UBS
2-2025
Market Director
UBS
4-2015 - 2-2025
Executive Director | Market Manager
Morgan Stanley
5-2011 - 4-2015
Branch Manager, First Vice President
Morgan Stanley
10-2009 - 5-2011
Business Development Officer, Vice President
Morgan Stanley
In the press

Media appearances

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Education
1994 - 1998
BS
University of Louisville
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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