Ron Boddy

Pioneer
DISC Type : IDS

Director of Sales Optimisation at Cynergy Bank

London, England, United Kingdom

Overview

Ron Boddy is a seasoned banking executive, currently serving as Director of Sales Optimisation at Cynergy Bank and a Non-Executive Director at Zvilo. His career includes roles like COO at C. Hoare & Co. and setting up international credit card businesses for Barclays. He holds a Doctor of Business Administration from Heriot-Watt University.

Outside of his extensive financial career, Ron has an adventurous side, having once paused his corporate life to start and run a scuba-diving business in Borneo. He shows a keen interest in supporting the next generation, notably seeking technical open banking guidance for his sons IT project.

Unique fact: He once left the financial services industry to start and operate his own scuba-diving business in Borneo.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Fintech in Emerging Markets
As a board member for Zvilo, he is involved in bridging the trade finance gap in markets across the Balkans, Africa, and the Middle East.
Sales Optimisation
This is his core focus in his current executive role at Cynergy Bank, driving growth and efficiency.
International Business Strategy
His career has involved major strategic deliveries and change projects across Europe, Africa, and Asia for companies like Barclays.

Media Appearances

Ron has no verified media appearances

Work History

1-2025
Director of Sales Optimisation at Cynergy Bank
4-2021
NED at Zvilo
10-2020 - 11-2024
Chief Operating Officer, Banking at C. Hoare & Co.
9-2018 - 10-2020
Head Of Relationship Management at C. Hoare & Co.
9-2016 - 4-2020
Building a 'good' bank at Tandem Bank

Education

2012 - 2017
Doctor of Business Administration from Heriot-Watt University
2012 - 2014
Postgraduate Certificate in Business Research Methods from Heriot-Watt University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales Optimisation at Cynergy Bank
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They are generally fast movers and can take quick decisions
  • Can Ron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ron

Personality Compatibility


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