Ron Boddy in

Ron Boddy

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Director of Sales Optimisation at Cynergy Bank
📍 London, England, United Kingdom

Ron Boddy is a seasoned banking executive, currently serving as Director of Sales Optimisation at Cynergy Bank and a Non-Executive Director at Zvilo. His career includes roles like COO at C. Hoare & Co. and setting up international credit card businesses for Barclays. He holds a Doctor of Business Administration from Heriot-Watt University.

Outside of his extensive financial career, Ron has an adventurous side, having once paused his corporate life to start and run a scuba-diving business in Borneo. He shows a keen interest in supporting the next generation, notably seeking technical open banking guidance for his sons IT project.

Unique fact: He once left the financial services industry to start and operate his own scuba-diving business in Borneo.

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Experience
9 Years
Current Role
Director of Sales Optimisation
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ron cares about

Fintech in Emerging Markets
As a board member for Zvilo, he is involved in bridging the trade finance gap in markets across the Balkans, Africa, and the Middle East.
Sales Optimisation
This is his core focus in his current executive role at Cynergy Bank, driving growth and efficiency.
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Career

Work history

1-2025
Director of Sales Optimisation
Cynergy Bank
4-2021
NED
Zvilo
10-2020 - 11-2024
Chief Operating Officer, Banking
C. Hoare & Co.
9-2018 - 10-2020
Head Of Relationship Management
C. Hoare & Co.
9-2016 - 4-2020
Building a 'good' bank
Tandem Bank
In the press

Media appearances

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Education
2012 - 2017
Doctor of Business Administration
Heriot-Watt University
2012 - 2014
Postgraduate Certificate in Business Research Methods
Heriot-Watt University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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