Ron Leonhardt

Captain
DISC Type : SD

Founder and CEO at CrossCountry Mortgage, LLC

Greater Cleveland, United States

Overview

Ron Leonhardt is the Founder and CEO of CrossCountry Mortgage, a nationwide lender he established in 2003. He has guided the company from a small Cleveland brokerage to a nationally recognized lender. Mr. Leonhardt holds a Bachelor of Arts from Baldwin Wallace University, where he was a collegiate athlete.

Personality Overview

Decisive But Calm

Long-Term Thinker

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Mortgage Industry Growth
Founded CrossCountry Mortgage in 2003 with the vision of building it into a nationwide, full-service lender and has overseen its exponential growth.
Cleveland Browns
A self-described lifelong fan, he led CrossCountry Mortgage to become the “Official Mortgage Partner of the Cleveland Browns” and named their training campus.
Cleveland Community
He has invested in his hometown by moving the company headquarters to Cleveland's Superior Arts District, viewing the project as catalytic for the area.

Media Appearances

Ron has no verified media appearances

Work History

2004
Founder and CEO at CrossCountry Mortgage, LLC

Education

1997
Bachelor of Arts from Baldwin Wallace University
Bachelor of Arts from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Cleveland, United States Job Level : Leadership Designation : Founder and CEO at CrossCountry Mortgage, LLC
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ron

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ron take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ron

Personality Compatibility


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