Ronald Reed

Energizer
DISC Type : I

Executive Producer at SXSW EDU Conference & Festival

Austin, Texas, United States

Overview

Ron Reed is the founder and former Executive Producer of the SXSW EDU Conference & Festival. A graduate of The University of Texas, his entire career has focused on educational publishing and technology, including pioneering one of the first state-adopted technology programs to replace traditional textbooks.

After 15 years building SXSW EDU into a major international event, Ron recently announced he is stepping away to begin his next chapter. He is passionate about fostering innovation by creating a community for educators, entrepreneurs, and industry leaders to collaborate on the future of learning.

He founded SXSW EDU after producing several successful educational sessions for the main SXSW conference through his own consulting firm.

Personality Overview

Relationship Oriented

Believer

Enthusiastic

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Innovation in Learning
He founded and led SXSW EDU for 15 years with the mission of fostering innovation by connecting a diverse community of stakeholders to impact the future of learning.
EdTech Business Development
His career began in the 80s, helping launch one of the first state-adopted tech alternatives to textbooks, and he later founded a K-12 strategic consulting firm.
Community Building
He describes his role at SXSW EDU as a "community organizer, " focused on bringing disparate groups together to feel welcomed, engaged, and empowered to collaborate.

Media Appearances

Ronald has no verified media appearances

Work History

9-2010
Executive Producer at SXSW EDU Conference & Festival
3-2007
President at R. L. Reed Consulting
1998 - 2007
EVP/General Manager at Publishers Resource Group
10-1984 - 9-1997
Vice President, State Adoptions at Optical Data Corporation

Education

1974 - 1978
BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 41 Location : Austin, Texas, United States Job Level : N/A Designation : Executive Producer at SXSW EDU Conference & Festival
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Insights For Selling To Ronald

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ronald is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ronald

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ronald move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ronald take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ronald

Personality Compatibility


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