Vittorio Pennazio

Critic
DISC Type : C

Head of Marketing & Events at Innovation Roundtable

Copenhagen, Capital Region of Denmark, Denmark

Overview

Vittorio Pennazio is the Head of Marketing & Events at Innovation Roundtable, leveraging a diverse background in marketing, communications, and project coordination. Educated at Copenhagen Business School and Università degli Studi di Torino, he specializes in organizing conferences for innovation practitioners in large multinational firms.

An enthusiastic and energetic individual, Vittorio has a passion for sports management, stemming from his past experience organizing running competitions. His international background includes significant time living and working in both Italy and Denmark, and he holds a Certificate of Proficiency in English.

Unique fact: He authored a detailed analysis of the CSR policy and environmental sustainability of the Torino 2006 Olympic Winter Games.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Innovation Events
His role is centered on organizing and marketing high-level workshops, conferences, and summits for innovation leaders from multinational corporations.
Virtual Gatherings
He actively promotes and discusses his company's successful pivot to virtual workshops and summits, a key focus in recent years.
B2B Marketing
His career demonstrates deep experience in B2B marketing, corporate communications, and stakeholder management, which was also a focus of his education.

Media Appearances

Vittorio has no verified media appearances

Work History

8-2012
Head of Marketing & Events at Innovation Roundtable
5-2012 - 6-2013
Social Media Executive Consultant at Gadget4Apple
5-2010 - 2-2012
Buddy Programme Coordinator at Copenhagen Business School
7-2008 - 12-2015
Marketing and Communications Consultant at Arietti & Partners - M&A International Inc.
3-2007 - 7-2007
Webdesigner at Arduino ADV

Education

2009 - 2011
MSc in BA from Copenhagen Business School
2006 - 2009
Master from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing & Events at Innovation Roundtable
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Insights For Selling To Vittorio

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vittorio is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Vittorio

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Vittorio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vittorio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vittorio

Personality Compatibility


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