Rory Rehmert

Energizer
DISC Type : I

President at Castelle

Birmingham, Alabama, United States

Overview

Rory Rehmert is the President of Castelle Furniture, bringing extensive leadership experience from his previous roles as SVP of Sales and Marketing at Pride Family Brands and VP at Meadowcraft. A marketing graduate from Kansas State University, he has a long-standing career focused on brand growth and sales strategy within the outdoor furniture industry.

He has deep roots in the casual furniture industry, with a career spanning over two decades in leadership positions at major brands.

Personality Overview

Big Picture Person

Enthusiastic

Imaginative

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Outdoor Furniture Industry
As a veteran executive and president, he frequently comments on market trends, design innovation, and the future of the high-end casual furnishings sector.
Sales & Marketing Strategy
His career progression through top sales and marketing roles at Meadowcraft and Pride Family Brands highlights his expertise in driving revenue and brand visibility.
Brand Leadership
He is responsible for the overall vision and strategic direction of the Castelle brand, building on his long tenure in executive roles.

Media Appearances

Brown Jordan International Acquires Castelle Furniture Company, Inc.. Featured in PR Newswire

See Now

Work History

3-2009
President at Castelle
3-2008 - 7-2023
SVP Sales and Marketing at Pride Family Brands
6-1991 - 2-2008
VP Sales and Marketing at Meadowcraft inc

Education

1977 - 1981
Marketing from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Birmingham, Alabama, United States Job Level : N/A Designation : President at Castelle
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Insights For Selling To Rory

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rory is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rory

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rory move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rory take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rory

Personality Compatibility


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