Rosana Bratfich

Trailblazer
DISC Type : DI

Senior Director, IT Operations & Digital Workplace (Americas) — AI, ITSM, Devices, Service Delivery at Nestlé

Ballwin, Missouri, United States

Overview

Rosana is a Senior Director at Nestlé, leading IT Operations and Digital Workplace across the Americas. She is recognized for driving digital and AI transformations, modernizing digital workplaces, and improving employee experience. Rosana holds certifications in Digital Transformation from MIT and Cloud & DevOps.

Outside of her professional life, Rosana is fluent in Portuguese (native) and English, with advanced Spanish. She recently celebrated six years of living in the U. S. with her family.

Rosana recently attended the Gartner Digital Workplace Summit 2026, highlighting her commitment to staying current with industry trends.

Personality Overview

Achievement-Oriented

Friendly But Fast

Assertive

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

AI Adoption
As Senior Director, she spearheads AI adoption, including Generative AI/Copilot, across the Americas, moving AI from experimentation to everyday work.
Digital Workplace
She leads regional strategy and execution for digital workplace products, focusing on enhancing employee experience and productivity.
ITSM Governance
Rosana is responsible for ITSM governance and ITIL process governance in the Americas, optimizing process design for operational efficiency.

Media Appearances

Nestlé Talent Marketplace: Rosana’s Ambition to Learn New Skills. Featured in Nestlé Jobs – Nestlé IT Blog

See Now

Work History

7-2025
Senior Director, IT Operations & Digital Workplace (Americas) — AI, ITSM, Devices, Service Delivery at Nestlé
10-2019 - 7-2025
Director Information Technology Zone Americas/ North America at Nestlé
12-2017 - 10-2019
Zone AMS Service Management Lead at Nestlé
4-1999 - 12-2000
Others: Information Technology Specialist at Nortel Networks, IBM, HP
Operations Manager at CSC - Computer Science Corporation

Education

4-2023 - 1-2024
Digital Transformation certification from Massachusetts Institute of Technology
2000 - 2002
MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Ballwin, Missouri, United States Job Level : Senior Designation : Senior Director, IT Operations & Digital Workplace (Americas) — AI, ITSM, Devices, Service Delivery at Nestlé
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Insights For Selling To Rosana

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rosana

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rosana move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rosana take some risk or not?

  • They can take risks if necessary.

You And Rosana

Personality Compatibility


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