Rosanna Pastén in

Rosanna Pastén

Questioner · DISC type c
Grundare at Fråga Felicia
📍 Sweden

Rosanna is a digital and marketing professional with over 18 years of experience, specializing in digital experience and engagement. After leading digital transformation at McDonalds and managing Nordic digital marketing for Electrolux, she founded her own agency. Colleagues describe her as diligent, helpful, and goal-oriented.

She is passionate about fostering a community for female entrepreneurs, actively seeking to connect with and support women in business. Rosanna also has a keen eye for brand aesthetics, emphasizing elements like color, form, and scent in marketing.

She founded Fråga Felicia, an on-demand marketing department, to provide startups and smaller companies with access to high-level marketing expertise without the overhead.

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Experience
16 Years
Current Role
Grundare
Job Level
Mid-senior
Location
Sweden
Personality Overview

How Rosanna shows up

Price-Sensitive
Systematic
Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Priorities

Topics Rosanna cares about

Supporting Startups
Her new company, Fråga Felicia, was founded specifically to provide on-demand, tailored marketing services for startups, entrepreneurs, and smaller businesses looking to grow.
Female Entrepreneurship
Actively seeks to build a network of female entrepreneurs, highlighting a lack of such communities and expressing a desire to connect with and support them.
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Career

Work history

7-2025
Grundare
Fråga Felicia
4-2022
Head of Digital
Compass Group
4-2019 - 1-2022
Global Digital Transformation Lead
McDonald's
2-2016 - 4-2019
Global Digital & Marketing Lead
McDonald's
8-2012 - 1-2016
Digital Marketing Manager Nordic
Electrolux
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2005
Education details unavailable
Liverpool John Moores University
2000 - 2001
Media and communication
Stockholm University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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