Rosanna Pastén

Questioner
DISC Type : c

Grundare at Fråga Felicia

Sweden

Overview

Rosanna is a digital and marketing professional with over 18 years of experience, specializing in digital experience and engagement. After leading digital transformation at McDonalds and managing Nordic digital marketing for Electrolux, she founded her own agency. Colleagues describe her as diligent, helpful, and goal-oriented.

She is passionate about fostering a community for female entrepreneurs, actively seeking to connect with and support women in business. Rosanna also has a keen eye for brand aesthetics, emphasizing elements like color, form, and scent in marketing.

She founded Fråga Felicia, an on-demand marketing department, to provide startups and smaller companies with access to high-level marketing expertise without the overhead.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Supporting Startups
Her new company, Fråga Felicia, was founded specifically to provide on-demand, tailored marketing services for startups, entrepreneurs, and smaller businesses looking to grow.
Female Entrepreneurship
Actively seeks to build a network of female entrepreneurs, highlighting a lack of such communities and expressing a desire to connect with and support them.
Digital Marketing Law
She creates content explaining the complexities of digital marketing laws, showing she cares about ensuring businesses operate ethically and legally online.

Media Appearances

Rosanna has no verified media appearances

Work History

7-2025
Grundare at Fråga Felicia
4-2022
Head of Digital at Compass Group
4-2019 - 1-2022
Global Digital Transformation Lead at McDonald's
2-2016 - 4-2019
Global Digital & Marketing Lead at McDonald's
8-2012 - 1-2016
Digital Marketing Manager Nordic at Electrolux

Education

2002 - 2005
Education details unavailable from Liverpool John Moores University
2000 - 2001
Media and communication from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sweden Job Level : Mid-senior Designation : Grundare at Fråga Felicia
URL has been copied!

Insights For Selling To Rosanna

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosanna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rosanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rosanna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rosanna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rosanna

Personality Compatibility


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