Roshna Roopesh

Questioner
DISC Type : c

Senior Manager - Marketing & Communications at JMR Infotech

Bengaluru, Karnataka, India

Overview

Roshna Roopesh is a marketing and communications leader, currently serving as a Senior Manager at JMR Infotech. Her expertise lies in developing and executing integrated communication strategies that encompass brand positioning, public relations, and both internal and external marketing for technology and finance companies.

Outside of her professional role, Roshna shows a keen interest in fostering positive workplace environments and sustainable practices. She has actively celebrated community initiatives like growing fresh, pesticide-free vegetables directly at the workplace, highlighting a passion for employee wellness and green initiatives.

She has a passion for workplace-grown food, having celebrated an initiative that cultivated everything from bananas to cauliflower at the office.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Fintech Marketing
Her role at JMR Infotech involves marketing technology solutions to financial institutions, demonstrated by her promotion of the company's work with banks in Ethiopia.
Brand Communications
Her entire career is focused on corporate and marketing communications, including brand positioning, media relations, and internal messaging, as seen across multiple roles.
Workplace Culture
She publicly celebrates teamwork, as seen in her 'TechPulse' post, and unique workplace perks like the office vegetable garden, showing she values a positive team environment.

Media Appearances

Roshna has no verified media appearances

Work History

5-2025
Senior Manager - Marketing & Communications at JMR Infotech
2-2020 - 5-2025
Communications Lead at UL Technology Solutions Pvt Ltd
8-2018 - 2-2020
Manager - Corporate Communications at IIFL Samasta Finance Limited
3-2012 - 7-2018
Sr. Executive - Corporate Communications at JMR Infotech

Education

Roshna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Senior Manager - Marketing & Communications at JMR Infotech
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Insights For Selling To Roshna

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roshna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Roshna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roshna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Roshna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Roshna

Personality Compatibility


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