Roshni Shokar

Commander
DISC Type : D

Fractional GTM Leader & Consultant at Freelance

Detroit, Michigan, United States

Overview

Roshni Shokar is a strategic operator specializing in go-to-market, partnerships, and mission-driven innovation. She excels at launching new markets and scaling programs by aligning cross-functional teams. She holds an MBA from Northwesterns Kellogg School of Management and a BBA from the University of Michigan.

Outside of her professional life, Roshni is a reflective individual, drawing quiet lessons from experiences like a trip to Japan and finding relevance in classic stories like "The Little Prince" as a working parent. She is a passionate advocate for the city of Detroit.

She strongly believes in the sentiment that Detroit is "big enough to matter in the world… and small enough for you to matter in it. "

Personality Overview

Candid & Clear

Strong-Willed

Impact-Driven

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Go-to-Market Strategy
As a fractional GTM leader, she partners with early-stage founders to define positioning, validate customer profiles, and operationalize growth strategies.
Public-Sector Partnerships
At Wonderschool, she owned go-to-market execution for state partnerships that totaled over $20M in public-sector revenue, showcasing her expertise in this area.
Startup Ecosystems
She has a history of building innovation programs, having helped attract and retain startups in Detroit through her work at Michigan Central.

Media Appearances

Roshni has no verified media appearances

Work History

11-2025
Fractional GTM Leader & Consultant at Freelance
9-2025
Member at The Old Girls Club
12-2023 - 11-2025
General Manager, MI & MO at Wonderschool
4-2023 - 12-2023
Associate Director of Platform Experience at Michigan Central
10-2020 - 4-2023
Startup Engagement Manager at Michigan Central

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
2008 - 2012
BBA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Detroit, Michigan, United States Job Level : Mid-senior Designation : Fractional GTM Leader & Consultant at Freelance
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Insights For Selling To Roshni

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roshni is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Roshni

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Roshni move?

  • They can take decisions very fast if you manage to convince them.
  • Can Roshni take some risk or not?

  • The risks don’t matter much to them.

You And Roshni

Personality Compatibility


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