Ross Lenta in

Ross Lenta

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Sr. Global Marketing Product Manager at Veracyte, Inc.
📍 San Diego, California, United States

Ross is a global marketing manager in oncology with a unique background as a published research scientist. At Illumina, he managed a key genomic profiling assay, driving double-digit growth. Now at Veracyte, he focuses on transforming cancer care, supported by a Mini MBA.

Based in San Diego, Ross is an avid and competitive Ultimate Frisbee player. He recently served as a team captain for a local tournament that raises funds for the Leukemia & Lymphoma Society, demonstrating an interest in community and charitable causes.

He successfully transitioned from being a published scientist in molecular diagnostics to a global marketing leader within the same industry.

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Experience
12 Years
Current Role
Sr. Global Marketing Product Manager
Job Level
Middle
Location
San Diego, California, United States
Personality Overview

How Ross shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross cares about

Oncology Diagnostics
His career is dedicated to oncology, from managing the TruSight Oncology 500 assay to his current focus on breast cancer assays like Prosigna at Veracyte.
Product Commercialization
He has extensive experience managing the entire product lifecycle, successfully driving year-over-year growth for a comprehensive genomic profiling assay through targeted marketing programs.
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Career

Work history

4-2025
Sr. Global Marketing Product Manager
Veracyte, Inc.
2-2020 - 12-2024
Staff Product Manager
Illumina
5-2017 - 2-2020
Sr. Scientist, Professional Services
Illumina
8-2015 - 9-2017
Scientist, Customer Solutions Development
Illumina
8-2004 - 4-2007
Research Associate I
The Scripps Research Institute
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
4-2021 - 7-2021
Mini MBA
MiniMBA
2013 - 2014
Certificate
UCSD Extension
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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