Ross Lenta

Evaluator
DISC Type : csd

Sr. Global Marketing Product Manager at Veracyte, Inc.

San Diego, California, United States

Overview

Ross is a global marketing manager in oncology with a unique background as a published research scientist. At Illumina, he managed a key genomic profiling assay, driving double-digit growth. Now at Veracyte, he focuses on transforming cancer care, supported by a Mini MBA.

Based in San Diego, Ross is an avid and competitive Ultimate Frisbee player. He recently served as a team captain for a local tournament that raises funds for the Leukemia & Lymphoma Society, demonstrating an interest in community and charitable causes.

He successfully transitioned from being a published scientist in molecular diagnostics to a global marketing leader within the same industry.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Oncology Diagnostics
His career is dedicated to oncology, from managing the TruSight Oncology 500 assay to his current focus on breast cancer assays like Prosigna at Veracyte.
Product Commercialization
He has extensive experience managing the entire product lifecycle, successfully driving year-over-year growth for a comprehensive genomic profiling assay through targeted marketing programs.
Scientific Communication
Leverages his background as a published scientist to translate complex data into clear marketing messages, and recently sought medical writers to support this effort.

Media Appearances

Ross has no verified media appearances

Work History

4-2025
Sr. Global Marketing Product Manager at Veracyte, Inc.
2-2020 - 12-2024
Staff Product Manager at Illumina
5-2017 - 2-2020
Sr. Scientist, Professional Services at Illumina
8-2015 - 9-2017
Scientist, Customer Solutions Development at Illumina
8-2004 - 4-2007
Research Associate I at The Scripps Research Institute

Education

4-2021 - 7-2021
Mini MBA from MiniMBA
2013 - 2014
Certificate from UCSD Extension

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Diego, California, United States Job Level : Middle Designation : Sr. Global Marketing Product Manager at Veracyte, Inc.
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ross

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ross take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ross

Personality Compatibility


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