Ross Lydall

Enthusiast
DISC Type : i

Transport Editor at Evening Standard

London, England, United Kingdom

Overview

Ross has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Ross has no verified topics they care about

Media Appearances

Ross has no verified media appearances

Work History

4-2021
Transport Editor at Evening Standard
9-2018
City Hall Editor at Evening Standard
10-2023
Chief News Correspondent at Evening Standard
2-2008 - 8-2009
Political Editor at The Scotsman
City Hall Editor at Evening Standard

Education

1992 - 1993
NCTJ/NCE Journalism from Harlow College
1988 - 1992
BA (Hons) from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : N/A Designation : Transport Editor at Evening Standard
URL has been copied!

Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ross

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ross take some risk or not?

  • They can take some low-probability risks if needed.

You And Ross

Personality Compatibility


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