Ross Sardi in

Ross Sardi

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Chief Executive Officer at First Focus
📍 Greater Sydney Area, Australia

Ross Sardi is the Chief Executive Officer of First Focus, a leading mid-market managed services provider in Australia. With over 20 years of experience, he has driven significant growth through numerous strategic acquisitions. He holds a degree in Computer Systems Engineering from Curtin University and is passionate about leveraging technology for business outcomes.

Outside of work, Ross enjoys a variety of outdoor activities including camping, fishing, barbecues, and hobby farming. In the past, he has also been involved in his local community as a registered football (soccer) match official in Western Australia, showcasing a passion for the sport.

He fostered company-wide innovation by running an internal Hack-AI-thon that saw nearly 20% of his 300+ staff participate.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

How Ross shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross cares about

Growth via Acquisition
Has led First Focus through at least 15 acquisitions, actively expanding the company's footprint across Australia and into New Zealand to broaden service capabilities.
AI Adoption
He frequently posts about the impact of AI, has initiated internal AI hackathons to foster innovation, and discusses its importance for MSPs and their clients.
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Career

Work history

7-2018
Chief Executive Officer
First Focus
1-2017 - 6-2018
Chief Operating Officer
First Focus
9-2015 - 12-2016
National Services Manager
First Focus
3-2014 - 9-2015
State Manager - WA
First Focus
1-2013 - 2-2014
Consultant
RS Consulting
In the press

Media appearances

State Manager to CEO: Ross Sardi on Succession, Strategy and Scaling. Featured in First Focus
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Ross Sardi – First Focus IT – Vistage Member Story. Featured in Vistage
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Education
1999 - 2003
Computer Systems Engineering/Computer Science
Curtin University
2013 - 2013
Cert IV (Finance and Mortgage Broking)
AAMC Training
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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