Ross Schaap

Inspirer
DISC Type : di

Director of Software Reliability at HOMELINK

Sioux Falls, South Dakota, United States

Overview

Ross Schaap is a strategic software engineering leader with over 25 years of experience, currently serving as the Director of Software Reliability at HOMELINK. He specializes in scalable architectures, cloud modernization, and aligning technical strategy with business objectives. Ross holds a Microsoft Azure Fundamentals certification and a BA from Dordt University.

His leadership philosophy centers on driving clarity and purpose. Ross believes teams perform best when they clearly understand how their work connects to meaningful business outcomes, which fosters ownership and smarter decision-making.

Personality Overview

Fast Adopter

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Engineering Culture
Identifies himself as a "Culture Builder" and is passionate about developing high-performing teams where engineers feel supported, challenged, and inspired to do their best work.
Platform Modernization
Has extensive experience leading large-scale modernization efforts, including migrating legacy systems to C#. NET and driving cloud adoption in complex, regulated environments.
Software Reliability
His current role as Director of Software Reliability underscores his focus on building resilient, scalable, and operationally sound enterprise-scale solutions.

Media Appearances

Ross has no verified media appearances

Work History

2-2026
Director of Software Reliability at HOMELINK
8-2020 - 12-2025
Engineering Associate Manager at Wells Fargo
4-2016 - 8-2020
Technology Manager 3 at Wells Fargo
4-2013 - 4-2016
Application Systems Engineer 5 at Wells Fargo
4-2007 - 4-2013
Application Systems Engineer 4 at Wells Fargo

Education

1994 - 1998
Bachelor of Arts - BA from Dordt University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Sioux Falls, South Dakota, United States Job Level : Mid-senior Designation : Director of Software Reliability at HOMELINK
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ross

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ross take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ross

Personality Compatibility


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