Rovin Raj

Sharpshooter
DISC Type : DC

Associate Director at Novartis

Hillsborough, New Jersey, United States

Overview

Rovin is a Life Sciences CRM Leader with 16 years of experience, specializing in architecting CRM solutions for top pharmaceutical companies like Novartis and Accenture. An expert in Salesforce and Veeva, he focuses on digital field enablement and sales force effectiveness. He holds a Master of Computer Applications from Christ University.

His recent posts indicate a strong focus on continuous learning to keep pace with the evolving pharma landscape. He completed a course on drug commercialization and actively shares insights on industry trends, from marketing measurement to strategic innovation, showing a passion for his field beyond his core responsibilities.

Unique fact: He architected a Veeva CRM solution for over 20 products and 15 distinct field forces.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Life Sciences CRM
He has architected and implemented enterprise-level CRM systems (Veeva, Salesforce) for major pharmaceutical companies throughout his 16-year career.
Pharma Commercialization
Recently completed a course on drug commercialization, applying modern concepts like omnichannel strategy and value-based pricing to classic pharmaceutical business models.
Pharmaceutical Strategy
He shares insights on high-level industry strategy, such as Novartis's focus on innovation over imitation in crowded markets like GLP-1s.

Media Appearances

Rovin has no verified media appearances

Work History

4-2023
Associate Director at Novartis
12-2019 - 4-2023
Commercial Operations Manager at Novartis
12-2018 - 12-2019
Associate Manager at Accenture
9-2014 - 11-2018
Software Engineering Sr. Analyst at Accenture
9-2011 - 8-2014
Senior Software Engineer at Accenture

Education

2005 - 2008
Master of Computer Applications (M.C.A.) from Christ University, Bangalore
1998 - 2004
Bachelor of Science (B.Sc.) from St. Josephs Arts & Science College, PB 27094, Lalbhag Rd,Bangalore-27 (Autonomous)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Hillsborough, New Jersey, United States Job Level : Mid-senior Designation : Associate Director at Novartis
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Insights For Selling To Rovin

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rovin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rovin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rovin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rovin take some risk or not?

  • The risks don’t matter much to them.

You And Rovin

Personality Compatibility


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