Rowan McDonald

Critic
DISC Type : C

Marketing Manager - UK Multi-Channel at Schroders

Edinburgh, Scotland, United Kingdom

Overview

Rowan is the UK Multi-Channel Marketing Manager at Schroders, responsible for strategic initiatives across both UK Institutional and Intermediary channels. She is a qualified marketer, holding a Diploma in Professional Marketing from The Chartered Institute of Marketing and a certificate in Responsible Investment.

While her career is focused on finance, Rowans academic pursuits in topics like Arab-Israeli Relations suggest a deep intellectual curiosity that extends beyond her professional life. This points to an interest in understanding complex global dynamics alongside business and entrepreneurship.

She earned a distinction from The Association of Investment Marketers Academy.

Personality Overview

ROI Driven

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Multi-Channel Marketing
Her current role focuses on developing and executing marketing initiatives across both UK Institutional and Intermediary channels for Schroders.
Responsible Investing
She holds a Responsible Investment Certificate, indicating a professional focus and specialized knowledge in this key area of modern finance.
Institutional Marketing
Her previous roles involved managing marketing specifically for UK Institutional clients as well as the Israeli market, showing deep experience in this sector.

Media Appearances

Rowan has no verified media appearances

Work History

5-2025
Marketing Manager - UK Multi-Channel at Schroders
3-2024 - 5-2025
Marketing Manager - UK Institutional & Israel at Schroders
8-2021 - 3-2024
Marketing Executive - UK Institutional & Israel at Schroders
3-2020 - 7-2021
Marketing Content Manager - Global Content Strategy and Planning at Standard Life Aberdeen
8-2019 - 3-2020
Marketing Content Manager - Global Investment and Product Marketing at Standard Life Aberdeen

Education

2017 - 2019
Diploma in Professional Marketing (Driving Innovation) from CIM | The Chartered Institute of Marketing
2020 - 2020
The Association of Investment Marketers Academy from White Marble Marketing

More Information

Social Presence :

Prographics :

Exp : 9 Location : Edinburgh, Scotland, United Kingdom Job Level : Middle Designation : Marketing Manager - UK Multi-Channel at Schroders
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Insights For Selling To Rowan

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rowan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rowan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rowan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rowan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rowan

Personality Compatibility


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